The "Sandwich Technique" to Criticism

Very few of us like to be criticized (though we all need it from time to time) and as a coach you'll quickly find things to criticize in your players. We might not want to call it criticism, but when "Johnny" isn't running hard enough, or when "Suzy" keeps hogging the ball, telling them to change these behaviors is a form criticism.

So recognizing that criticism is rarely welcomed, but yet sometimes necessary, how do we offer it without upsetting our players or making them feel discouraged?

The strategy I like to follow is often referred to as the "Sandwich Technique". You start with a positive comment, "sneak in" the criticism, and then finish with a final word of encouragement. Examples include:

"Hey Johnny - you've been playing great. I know you're getting tired, but I really need you to pick up the pace for these last 15 minutes, ok? Now get back out there and keep playing hard."

"Hey Suzy - those were some great moves, I love the effort. But don't forget your teammates, and make sure you pass the ball more, ok? Now keep that hustle up, you're playing awesome."

Players will usually get your point through messages like these, yet still feel good about themselves without becoming negative.